ABOUT

“It all started with a square”

APEX began in a basement, formed by a group of like minded people. Born out of the infatuation for hip hop, street culture, art and skateboarding, our mission is simple. We stand to forward youth culture with an underlying nostalgic feeling. Not standing to represent a certain subdivision of people, ideas or class, but instead, to represent our generation’s culture as a whole.

This isn’t a streetwear brand, skate brand, or even a lifestyle brand, it’s a convergence of everything. A brand that pushes you to conceptualize, to implement your vision and experience your APEX.